Practical Marketing Foundations
The fundamentals of getting a product in front of the right people — without a marketing department or a big budget.
What you will learn.
Describe your ideal customer specifically enough to write to them directly.
Choose one marketing channel to focus on before spreading efforts thin.
Tell the difference between vanity metrics and numbers that predict revenue.
Write a positioning statement that survives contact with a skeptical customer.
Build a content cadence you can actually sustain without a team.
About this course.
Marketing, done well, is mostly a series of specific decisions — who you’re speaking to, what you’re saying, and where you’re saying it — made in the right order. This course covers those decisions from first principles, for people doing their own marketing for the first time: how to describe a real customer, how to position what you offer against the alternatives, and how to pick one channel to focus on before spreading thin across five.
3 modules, 7 lessons.
Each module builds on the last. Expand a module to see its lessons.
01
Before You Write a Single Ad
- Who Is Actually Buying, and Why
- Positioning: Saying What You Are By Saying What You're Not
02
Choosing Where to Show Up
- Picking One Channel Before You Try Five
- Organic vs Paid: A Decision Framework
- What a Small Budget Can Realistically Achieve
03
Making Marketing Repeatable
- Building a Simple Content Cadence
- Measuring What Actually Matters
Taught by Thomas Reyes.
Thomas Reyes
Marketing & Customer Research
Thomas has run marketing for early-stage companies across three industries, usually as the first (and only) marketing hire. He teaches the version of marketing that works without a department behind it — grounded in real customer conversations rather than borrowed playbooks.
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