Digital Business Foundations
A grounding in modern business practice for new founders and early operators — from strategy, through marketing and product, to the technology decisions that follow.
Built as a sequence, not a shelf.
Each course in this path assumes the last. You will move from thinking clearly about strategy, into getting a product or service in front of the right customers, into designing something people can actually use, and finally into the technology decisions that come with running a growing business — the same order a capable early operator tends to encounter these problems in practice.
What this path builds.
Diagnose the real strategic problem behind a business challenge before jumping to solutions.
Apply a simple framework for prioritising where limited time and money should go.
Read a market and competitive landscape without needing an MBA vocabulary.
Build a one-page strategic plan you can actually execute with a small team.
Recognise the difference between a strategy and a longer to-do list.
Communicate strategic decisions clearly enough that a team can act on them unsupervised.
4 courses, in order.
The progression is the point — each step below is a prerequisite for the next.
Strategic Thinking for Small Business
A practical course in strategic reasoning for people who run something small — built around one question: where should limited time and money actually go?
View CoursePractical Marketing Foundations
The fundamentals of getting a product in front of the right people — without a marketing department or a big budget.
View CourseDesigning Clear Digital Products
A practical course in interface and product design for people who need to design without a design team.
View CourseTechnology for Business Leaders
A plain-language course in making technology decisions — for leaders who don't need to code, but do need to decide.
View Course