Strategic Thinking for Small Business
A practical course in strategic reasoning for people who run something small — built around one question: where should limited time and money actually go?
What you will learn.
Diagnose the real strategic problem behind a business challenge before jumping to solutions.
Apply a simple framework for prioritising where limited time and money should go.
Read a market and competitive landscape without needing an MBA vocabulary.
Build a one-page strategic plan you can actually execute with a small team.
Recognise the difference between a strategy and a longer to-do list.
Communicate strategic decisions clearly enough that a team can act on them unsupervised.
About this course.
A practical course in strategic reasoning for people who run something small — built around one question: where should limited time and money actually go?
2 modules, 4 lessons.
Each module builds on the last. Expand a module to see its lessons.
01
Foundations
- What Strategy Actually Means
- Why Most Small Business Plans Fail
02
Understanding the Problem
- Diagnosing the Real Constraint
- Talking to Customers Without Bias
Taught by Dr. Eleanor Finch.
Dr. Eleanor Finch
Founding Faculty, Business & Strategy
Eleanor spent fourteen years advising small and mid-sized businesses before joining Bellmere Institute as founding faculty in strategic management.
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